John Elam

Toyota Product Owner, Decision Intelligence & Supply Chain
John Brandon Elam leads Decision Intelligence at Toyota, building optimization products that turn supply chain complexity into competitive advantage. As a Product Owner, he bridges engineering precision and executive strategy, creating scalable decision systems that drive measurable impact. His expertise spans the full spectrum: data science, forecasting, product architecture, and stakeholder alignment. John co-founded Bit Bros to advance Decision Intelligence through teaching and publishing, helping organizations make better decisions at scale. He believes the best products emerge from structured thinking, technical rigor, and the discipline to say no to everything but what matters most.
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Building stakeholder trust and confidence in decision intelligence

“I wouldn’t pair these products.” “How much better is this optimized schedule than mine?” Human review and feedback is part of any decision workflow. From business leaders to front-line operators, stakeholder trust and buy-in can make or break the momentum behind any given decision intelligence project. So what can decision algorithm developers and teams do to increase the chances of success?